At Sola Salons, independence has always been at the heart of everything we do. Our mission is simple: to empower beauty professionals to build businesses they truly own and control.
Now, we are expanding that commitment even further.
Introducing onlē, a new professional haircare line created exclusively for Sola stylists. This is not just another retail brand added to the industry. It is a thoughtfully developed haircare line designed to support your business, strengthen your revenue, and protect your independence.
What is onlē?
onlē (pronounced only) is a professional haircare line developed specifically for Sola’s community of stylists. Unlike many traditional salon brands that now compete directly with stylists through online marketplaces and major retailers, onlē was built with a different philosophy in mind.
The goal is simple: to help Sola stylists grow their revenue with a product line backed by industry experts, deepen client loyalty, and maintain full control over their retail experience.
Instead of competing with you through big box stores or online discount platforms, onlē is available exclusively to Sola stylists. This means your clients can only purchase it directly from you or through onle’s website with you as the selected stylist, reinforcing your expertise and your role as their trusted professional.
Why onlē Is Different?
Across our markets, we witness Sola Pros host events and workshops dIndependent stylists face a growing challenge in today’s beauty industry. Many well-known professional brands now sell directly to consumers online or through national retailers. As a result, clients can purchase products elsewhereand bypass their stylist entirely.
This shift impacts retail margins, weakens brand exclusivity, and reduces the stylist’s influence when making professional product recommendations.
onlē was created to change that experience.
Because it is exclusive to Sola stylists, you remain in control of pricing, education, and how the products are introduced to your clients. Your recommendations carry weight because clients know they cannot purchase the line just anywhere. That exclusivity strengthens trust, elevates your expertise, and protects your revenue.
This is retail aligned with independence.
Designed for the Modern Independent Stylist
At Sola Salons, we support thousands of beauty professionals across the country, from industry veterans with established clientele to stylists launching their very first independent suite.
onlē was developed with this entire spectrum of professionals in mind.
Whether your specialty is lived-in blonding, dimensional color, extensions, texture services, precision cutting, or smoothing treatments, onlē is designed to complement your services and help maintain healthy, beautiful hair between appointments. The formulas are crafted to deliver professional performance while reinforcing the quality and care your clients already associate with your brand.
It is not about replacing your expertise. It is about supporting it.
What This Means for Your Business
Retail should enhance your business, not compete with it. When you introduce onlē into your suite, you are doing more than adding products to a shelf. You are strengthening client trust by offering solutions that extend the life of their service. You are reinforcing your professional recommendations with products that reflect your standards. You are increasing your average ticket value while creating opportunities for recurring revenue.
Because the line is exclusive to Sola stylists, you maintain a boutique and elevated client experience. Your studio remains the only place clients can access these products, which further positions you as the expert and authority behind every recommendation. In a competitive industry, differentiation matters.
Education and Support
As part of the onlē launch, Sola is providing education and resources to help stylists integrate the line confidently into their business model. From in-depth product knowledge to practical retail strategies, the goal is to ensure that every stylist feels prepared to introduce onlē in a way that feels authentic to their brand. Whether you already prioritize retail or are just beginning to explore its potential, this support is designed to meet you where you are.
The focus is not just on selling products. It is on building sustainable, long-term revenue that aligns with your independence.
Built for Independence. Powered by Community.
Since 2004, Sola Salons has supported independent beauty professionals with private, fully equipped salon studios and a built-in community of more than 21,000 Sola Professionals nationwide.
onlē is an extension of that commitment.
It reflects what makes Sola different: a business model that puts professionals first, has the freedom to build your brand, control your income, and grow your business on your terms.
Now, you also have an exclusive professional haircare line designed to protect that freedom.
Ready to Learn More?
If you are a Sola stylist, you can learn more about onlē at onlepro.com.
If you are a beauty professional looking to launch your business or expand your brand, this is just one more example of how Sola supports its community beyond the studio walls.
Sola Professional Insights 